The corporate website is a very important showcase, because it allows a brand to carve out its space within the global web village. It is through the institutional website that a company presents itself, its mission, the products or services it offers. And the better it does, the more it increases the possibility of finding new customers.

Furthermore, consumers are much more inclined to give their trust to a brand that shows itself on the web in the best possible way, with an image and design with attention to the smallest detail. The most effective web design tips are few and simple: here is a short and concise guide on how to make your brand particularly interesting for potential customers thanks to a good website.

A premise: rely on the professionalism of the experts
Before discovering the tricks to follow for a successful web design, it is necessary to make a premise: to structure a website as it should be, it is necessary to rely on experts in the sector. Doing it yourself, in this case, can be counterproductive. To get a top level website you need a technical know-how that, more often than not, the site owner does not have.

And it is not a mere matter of taste: web design, in fact, does not only consider aesthetics, but also functionality. To create an attractive website, therefore, it is necessary to have good communication between the owner of the site and whoever is responsible for its creation, with a fruitful exchange of information and skills.

1. The basis of web design? Functionality
It must also be functional, generate traffic, be optimized on search engines. If from the analysis of user feedback it emerges that the time spent on the pages is very short, the products purchased or the services used much less than those initially estimated and that the signals of interest (such as subscription to the periodic newsletter) are rare. and sporadic, then it means that something is wrong. And often the error lurks in the graphics: barely visible buttons, messy contents, a font that may be too small. All things that at first glance seem small, in reality many times make the difference for the success of a website, because they are unable to communicate corporate values ​​in the right way and, therefore, to attract the target audience.

The first of the web design tips is to study user behavior and carry out an accurate analysis of the websites of the main competitors , to improve the appearance of your own and make it functional for the acquisition of new customers.

2. Order and cleanliness above all
In an era where the time dedicated to reading and deepening web content is increasingly reduced, it is necessary to make the most of the few seconds that users spend on web pages, to capture their interest and thus induce them to continue browsing. up to bring them to the final purchase.

One strategy that helps achieve this is to make a website as simple and straightforward as possible. Order and cleanliness are crucial to the success of a website, which must present itself with concise content, but always placed in the foreground and with graphics capable of facilitating understanding, without however absorbing all the user’s attention on itself.

3. Responsive design: when adapting is a resource
Among the web design tips, one of the foundations of online communication 2.0 cannot be missing: responsive design. What is it about? Simple: the ability to adapt graphics and content of your website to different devices. A site, in fact, can also appear perfect when browsing from a computer and completely messed up when you visit it from your tablet or smartphone. In order not to lose all that slice of target that uses mobile devices, therefore, the site must be configured to make it responsive to any type of navigation.