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In the era of digital communication, the website represents the business card of a company. The gateway to the products or services that the customer wishes to access. A web channel that knows how to always live up to the expectations of users and that is able to adapt to their needs, therefore, is now a fundamental tool for the success of a business.
To meet these needs, growth-driven design (GDD) has developed in recent years, a more flexible, more effective and cheaper alternative to traditional web design. If in the usual method of designing a website one is based exclusively on one’s own tastes or, at the most, on current trends, with the growth-driven approach everything revolves around the needs of those who use the portal, i.e. the final customers of the ‘company. Based on the navigation data collected, it is therefore possible to have a constantly evolving site, always ready to adapt to consumer preferences, to guarantee them an absolute level user experience.
But how does growth-driven design actually work?
The process starts from an initial strategic planning phase, in which the objectives to be achieved through the new website are established. In this first step it is essential to get a clear idea of what the target audience will be, try to outline its characteristics and hypothesize, as accurately as possible, doubts and needs.
Once a complete picture of users and their needs has been defined, you can proceed to draw up a wishlist, that is a list of ideas that could enrich the site, improve the user experience and consequently bring company business objectives closer. This study phase, although fundamental for the purposes of the following steps, should not take more than a few weeks. As we have seen, in fact, the GDD is based on a concept of continuous development and improvement in progress.
At this point you can, therefore, proceed with the immediate launch of the site. A good strategy is to immediately implement 20% of the ideas of the wishlist in the portal, starting with those most strictly necessary, keeping the remaining 80% for the subsequent stages of enhancement. By doing so, even through a site still in its infancy, it will be possible to bring real people into contact with the corporate web channel and immediately begin to collect important data for its growth. It is therefore evident that, if in traditional web design the launch of the site represents the final phase of the process, in growth-driven design it is only the first step.
The corporate website is a very important showcase, because it allows a brand to carve out its space within the global web village. It is through the institutional website that a company presents itself, its mission, the products or services it offers. And the better it does, the more it increases the possibility of finding new customers.
Furthermore, consumers are much more inclined to give their trust to a brand that shows itself on the web in the best possible way, with an image and design with attention to the smallest detail. The most effective web design tips are few and simple: here is a short and concise guide on how to make your brand particularly interesting for potential customers thanks to a good website.
A premise: rely on the professionalism of the experts
Before discovering the tricks to follow for a successful web design, it is necessary to make a premise: to structure a website as it should be, it is necessary to rely on experts in the sector. Doing it yourself, in this case, can be counterproductive. To get a top level website you need a technical know-how that, more often than not, the site owner does not have.
And it is not a mere matter of taste: web design, in fact, does not only consider aesthetics, but also functionality. To create an attractive website, therefore, it is necessary to have good communication between the owner of the site and whoever is responsible for its creation, with a fruitful exchange of information and skills.
1. The basis of web design? Functionality
It must also be functional, generate traffic, be optimized on search engines. If from the analysis of user feedback it emerges that the time spent on the pages is very short, the products purchased or the services used much less than those initially estimated and that the signals of interest (such as subscription to the periodic newsletter) are rare. and sporadic, then it means that something is wrong. And often the error lurks in the graphics: barely visible buttons, messy contents, a font that may be too small. All things that at first glance seem small, in reality many times make the difference for the success of a website, because they are unable to communicate corporate values in the right way and, therefore, to attract the target audience.
The first of the web design tips is to study user behavior and carry out an accurate analysis of the websites of the main competitors , to improve the appearance of your own and make it functional for the acquisition of new customers.
2. Order and cleanliness above all
In an era where the time dedicated to reading and deepening web content is increasingly reduced, it is necessary to make the most of the few seconds that users spend on web pages, to capture their interest and thus induce them to continue browsing. up to bring them to the final purchase.
One strategy that helps achieve this is to make a website as simple and straightforward as possible. Order and cleanliness are crucial to the success of a website, which must present itself with concise content, but always placed in the foreground and with graphics capable of facilitating understanding, without however absorbing all the user’s attention on itself.
3. Responsive design: when adapting is a resource
Among the web design tips, one of the foundations of online communication 2.0 cannot be missing: responsive design. What is it about? Simple: the ability to adapt graphics and content of your website to different devices. A site, in fact, can also appear perfect when browsing from a computer and completely messed up when you visit it from your tablet or smartphone. In order not to lose all that slice of target that uses mobile devices, therefore, the site must be configured to make it responsive to any type of navigation.
- Branding – 90%
- UX Research – 77%
- Interface Design – 85%